MVRDV

The entirely transparent façade of a high-end flagship store on Amsterdam’s upmarket shopping street, PC Hooftstraat, uses glass bricks, glass windows frames and glass architraves in a way to evoke the vernacular of the area with the goal to maintain the character of the site. The 620m2 of retail and 220m2 of housing unites the ambition of Amsterdam to have large distinctive flagship stores without compromising the historical ensemble.

source: MVRDV